​This Program aims at getting as much Research done as possible to get ready for the next step which is “Initial Market Entry”.
Having a successful, mature product in your market doesn’t necessarily translate into the same product being as successful on the U.S market. The more technical the product and the more education is required to promote it, the more important this step becomes.
 
We’ve structured this program in 3 steps:

step 1
​"research"

​This step is crucial to make sure that the products, pricing and  marketing materials are in line with U.S standards and practices. A preliminary SWOT analysis will also be provided to inform your go-to-market strategy.

​[Market Research]
[Product Readiness Study]
[Marketing, Pricing & Strategy Review]

step 2
​"beta field testing"

​We will find a Prospect to participate in a “Promotional Demo Program”. The goal is for an End Client to have a chance to test your products in their work environment and provide us feedback.

​[Product Readiness Field Test]
Ease of installation / calibration
Operator feedback
[Technical Documentation Review]
Installation / Calibration Manuals
Operator / User Manuals
[Case Study]
Problem / Solution Statements
Customer Testimonial

step 3
"pre-sales ground work"

​We will put together all the information necessary to execute your first Sales Campaign and proceed to your “Initial Market Entry”.

[Prospect Profiles]
Based on Market Research & Case Study
Identify SIC codes
Generate Initial Prospects list
[Go-To-Market Strategy]
Promotional Campaign Approach
Initial Customer Acquisition model

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