advanced industrial marketing
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OUR PROGRAMS

Over the past 10+ years, we have partnered with a number of European manufacturers in order to assist them with their Business Development efforts in the U.S. The products of our European Partners have supported our core mission and our partners have benefitted from our ability to cross sell their products in to our clients that we have deep relationships with. 
We have developed a multi-tiered US Development Program to assist new manufacturing partners with their business development efforts in the US. We call this program the “AIM Trailblazer” (rename – to something similar to reflect Guidance, Support, Mentoring). 
This multi-tiered US Business Development program starts with an initial consultation and then progresses through several tiers to meet our new manufacturing partner’s needs. The additional tiers can include, Market Research, Marketing Strategy, Product to US market Introduction and Master Distribution.
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MARKET EXPLORATION

This Program aims at getting as much Research done as possible to get ready for the next step which is “Initial Market Entry”.
Having a successful, mature product in your market doesn’t necessarily translate into the same product being as successful on the U.S market. The more technical the product and the more education is required to promote it, the more important this step becomes.
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initial market entry

This program was designed to help you get your sales started in the US.
We leverage the work done in “Market Exploration” to train our Network of Sales Professionals (Internal and External) on Opportunity Recognition and Sales techniques for your products.
It is important to note that AIM will act as a DEALER in this program, which means that we will generate sales, but the Manufacturer will be responsible for after-sales services. 
This program is especially useful for Products that require little to no maintenance / adjustments after installation (Ex: Video cameras, Sensors, Lights, etc). 
As a dealer, AIM will primarily target End Users and Key Accounts.
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master distributor 

This program is for companies looking for a full-service Partner in the US.
AIM has the ability to use its internal Sales Force as well as its Network of Manufacturers’ Reps to achieve Nationwide coverage.
As a Master Distributor, AIM will primarily target Distributors (Full Service), Key Accounts and Dealers.
AIM will train its Partners on Sales and Service for your products and remain available for on-going support (phone & on-site)
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"trailblazer"

Our “Trailblazer” option was designed for manufacturers who want to take over directly after AIM generated enough sales to make it economically viable for them to do so.
In this scenario, AIM serves as a “turn-key solution” and will turn over ALL clients/prospects to the manufacturer as well as assist with the transition and setup of the Manufacturer’s subsidiary.
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FREE CONSULTATION

​The goal is to ensure that your product will have a synergistic fit with our current product portfolio and assess the goals you have for your product(s) in the US. This consultation will also help determine the full scope of the Trailblazer program for your company and products.
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Let us know how we can help!

11650 Olio Road - Suite 1000-161. Fishers, IN. 46037. USA

Hours

M-F: 7am - 9pm

CALL US TODAY

+1 800-556-6981

Email

info@advindmktg.com
  • Home
  • PARTNERS & PRODUCTS
    • Proximity and Pedestrian Detection Systems
    • MP Social Distancing and People counting
    • AIM Reps
    • AIM Dealer
    • AIM EU
  • BUSINESS DEV. SERVICES
    • MARKET EXPLORATION
    • INITIAL MARKET ENTRY
    • MASTER DISTRIBUTOR
    • "TRAILBLAZER"
  • CASE STUDIES
  • SHOP TALK
  • Contact us
  • Staff Only